Ever wonder why you feel so good after jumping in cold water? The cold is nature’s most powerful stimulant drug!

The cold triggers a hormonal response elevating adrenaline, noradrenaline and dopamine in the mind and body which increases focus, energy, mood and heightened senses.

And what’s really amazing, is that there’s a lagging effect where these levels stay elevated beyond the exposure, allowing you to be more alert, energised and calm throughout the day.